| San Miguel
San Miguel joins the JD.com powerful e-commerce platform

San Miguel joins the JD.com powerful e-commerce platform


  • The Company has joined the “Global Fruit Strategic Alliance” , initiative through which the world’s leading fruit companies are getting into e-commerce.  



Argentina, September 27, 2018 – San Miguel, a leading citrus company from the Southern Hemisphere, and Jingdong Shengxian (JD.com), a well-known e-commerce company and one of China’s major retail platforms, strengthen their relationship to market fresh produce through the e-commerce portal JD.com. The Chinese company has announced in Hong Kong its new “Global Fruit Strategic Alliance” initiative, intended to boost the fruit and vegetable market activity in that country.


It is a cooperation agreement to which, in addition to San Miguel, other 18 world-renowned fruit producers, such as Zespri and Wonderful Citrus, have also signed up.


This alliance not only recognizes San Miguel as one of the world’s leading companies in the industry, but also allows boosting the business development through e-commerce. At the same time, the agreement allows expanding the company’s presence in one of the markets with the greatest global growth.


Speaking at the presentation event, Wu Zhengzhi (General Marketing Manager of Jingdong Mall Fresh Food Division), explained about this initiative: “With the mission to reach the world and encourage consumers to eat better, Jingdong Fresh has been improving to fully roll out on a global scale, opening up from the origin to consumers. We will help our partners to explore the Chinese market, focused on a win-win concept.”


This alliance will bring us even closer to our customers. Through e-commerce we expect to deliver a better range of products to consumers in China. Being able to rely on JD.com’s experience in this sector is a differential value when it comes to meeting the needs of a market that is of great importance to us,” said Andrés Haloua, Commercial Manager at San Miguel, who also added: “This initiative makes us proud, because it confirms the trust placed by our customers in the quality of our products and affirms our leadership in the sector.


Aiming on development and innovation, San Miguel works every day to offer its customers quality products, through more and better channels to meet the market needs.


About JD

JD.com is China’s largest online retailer and its major retailer in general, as well as the country’s largest Internet company by revenue. It offers a wide range of products, from fresh food and apparel to electronics and cosmetics. Its delivery network covers a population over 1 billion, a service and speed level that is unrivaled in the world. JD.com takes a strict zero-tolerance approach to forgery to ensure that only original products of the highest quality are delivered to customers. JD.com is the preferred partner of local and global brands who want to reach Chinese consumers online and offers a comprehensive range of services to help companies to reach Chinese consumers, including, marketing, consumer guidance and analysis based on big data, logistics and storage and financing. As a technology-driven company, JD.com builds reliable and scalable platforms that add value to partners and customers in sectors such as e-commerce, logistics, Internet finance, cloud computing and smart technology.


About San Miguel

San Miguel is the leading company in the Southern Hemisphere in the production and distribution of fresh citrus and processed food. With almost 10,000 ha in different points of origin (Argentina, Uruguay, South Africa and Peru), it supplies more than 200 customers in 80 countries. The company processes 400,000 tons of citrus annually and has exported 124,000 tons of fresh fruit in the last crop season.

Focused on its customers, San Miguel is constantly enlarging its range of products. Thus, it has recently added avocado and table grapes to its fresh fruit portfolio, while it works in the development of new products. San Miguel seeks to add value at each stage of the production process, with Sustainability as a priority and at the core of its business model.

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Mariano Pedernera

Mazalán Comunicaciones


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