TerraBio campaign

To explain the importance of agribusiness to urban audiences, we launched TerraBio, a five-episode web series narrated by Ronnie Arias. It looks at how producers in northwest Argentina manage water, care for the soil and reduce the impact of climate change, in a region whose reputation was badly hit by deforestation. With TerraBio we answered a public concern from a positive side. We showed what many producers already do to protect the environment, in a didactic, fun and empathetic way.