Launch of the “El abrazo: el alma del tango” collection on Google Arts & Culture

Client
Google
Format
Brand & Corporate PR, Influencer Marketing, Corporate Events
El abrazo: el alma del tango

Google Arts & Culture presented “El abrazo: el alma del tango”, a new digital collection of more than 50 stories to preserve and share our cultural heritage and identity with the world. For the launch we produced the event at Usina del Arte and invited content creators and journalists linked to music, technology and culture. More than 90 guests took part, including government officials.

Visual archive

Launch of El abrazo: el alma del tango
El abrazo: el alma del tango