Uruguay action with Peñarol
- Client
- Cabify
- Format
- Brand & Corporate PR
- Reach
- Uruguay
In Uruguay, Cabify announced an unprecedented alliance to become the official sponsor of Nacional and Peñarol. We supported the brand by organizing the press conference and spreading the agreement in the media. From the alliance, the company will develop actions for fans of both clubs, such as social content, jersey and ticket giveaways, and activations during the season.
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