Brand arrival in Argentina
- Client
- BYD
- Format
- Brand & Corporate PR
- Reach
- Argentina
+178 millones
people reached
We communicated the brand's arrival in the country through a large event at Costa Salguero, with presentations, price reveals, technical specifications, interviews and test drives. Ahead of the event, a pre-sale announcement and a test drive open to the general public built expectation and interest in the brand.
Reported results
- 400
- journalists and influencers attending
- 980
- posts across media and influencers (+50% tier 1)
- 4762
- social media mentions
- +43
- interviews with 4 spokespeople
- +300
- test drives
Visual archive
