Arrival of the BYD CHANGZHOU, one of the most advanced ships in the world
- Client
- BYD
- Format
- Brand & Corporate PR
- Reach
- Argentina
We supported the arrival at Zárate port of the BYD CHANGZHOU, the brand's own ship, carrying more than 5,000 electric and hybrid vehicles for the Argentine market. It was an unprecedented milestone for the automotive industry and sustainable mobility in the country. For the occasion we organized an exclusive press event with a tour inside the ship. In that setting the pre-sale of the BYD ATTO 2 was announced, a new model joining the brand's offer in Argentina.
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